Your app’s ad budget, moved daily to the network that pays
For subscription app teams on Apple Ads, Google, Meta and TikTok. Spendlane checks each network against your RevenueCat revenue, shows cost per paying user, and proposes budget moves you approve.
- 01
Connect your accounts
Apple Ads, Google Ads, Meta and TikTok with read access, plus RevenueCat or App Store Connect.
- 02
One number per network
Cost per paying user, checked against your real revenue instead of each platform’s own claim.
- 03
See the waste
Bot-pattern installs, spend on your own brand name, losing campaigns and results with no revenue behind them.
- 04
Approve the daily moves
Applied on Apple Ads and Google after you approve. Meta and TikTok moves come as one-click steps.
The problem
Every network says it won. Your revenue often disagrees.
21 installs, 1 real
Google reported 21 installs in a day. The developer’s own admin panel showed 1, and 33 of the 56 installs he paid for looked like bots.
$3,509
spent on X ads over four months, with results “near zero”
X reported 26K clicks. The site counted 613 real visits.
$1,500
a month for Northbeam’s starter attribution plan
Hyros buyers report a median of $25,249 a year.
10 to 20%
of ad spend goes to the agency that manages it
Or a retainer of $8K to $25K a month.
What it finds before it moves a dollar
Every network reports its own wins. Spendlane checks each claim against what lands in RevenueCat. The examples are made up for a meditation app.
Google reported 38 trials this week
RevenueCat shows 9 new trials from Google in the same week.
- What happens
- The plan counts the 9 that reached RevenueCat and sets Google’s 38 aside.
One plan every morning, with a reason for each move
Cost per paying user by network and the moves it suggests. Apple Ads and Google moves apply after you approve. Meta and TikTok come as one-click steps.
Ad spend$18,420
Paying users412
Moving tomorrow$420 a day
| Network | Spend | Paying users | Cost per paying user | Tomorrow | How it’s applied |
|---|---|---|---|---|---|
| Apple Ads | $6,100 | 168 | $36 | +$300 a day | After you approve |
| Google App campaigns | $5,200 | 121 | $43 | +$120 a day | After you approve |
| Meta | $4,800 | 96 | $50 | No change | Nothing to do |
| TikTok | $2,320 | 27 | $86 | −$420 a day | One click for you |
Small daily moves
Each day’s change stays inside a limit you set, so one noisy day can’t swing your budget.
Checked against revenue
Paying users are counted in RevenueCat or App Store Connect, where the money lands.
Holdout checks
A slice of spend stays put, to test whether a move really paid off.
How small app teams split their ad budget today
Apple Ads tools bid on Apple Ads alone, and MMPs measure without moving money. Triple Whale moves Meta and Google budgets for ecommerce brands. For apps, nobody we checked moves budget across networks.
Spendlane Budget One number per network, checked against your revenue, and a daily move you approve. |
Apple Ads tools | MMPs | UA agencies | Platforms’ own AI | Spendlane |
|---|---|---|---|---|---|
| Apple Ads, Google, Meta and TikTok One plan across the networks you buy on. | Apple Ads alone | Their own network | |||
| Checks results against revenue Paying users as counted in RevenueCat or App Store Connect. | Varies | By hand | |||
| Moves budget between networks Toward the best cost per paying user. | By hand | ||||
| Flags waste Bot-pattern installs, own-brand spend, losing campaigns. | Varies | Varies | Varies | ||
| Cost What it costs today. | $39 to $499 a month | $0.07 per conversion (AppsFlyer) | 10 to 20% of spend | Free | Set with early teams |
Early access
30 days
of your ad spend, checked
Start with a report on where your last 30 days of ad money went.
- A subscription app on iOS, with Android welcome
- Buying ads on two or more of Apple Ads, Google, Meta and TikTok
- Revenue in RevenueCat or App Store Connect
- A founder or growth lead running paid acquisition
Common questions
It checks each ad network you buy on against your real revenue, shows the cost per paying user for each one, flags waste, and proposes budget moves every day. You approve them.
Apple Ads, Google Ads, Meta and TikTok to start, with revenue from RevenueCat or App Store Connect.
Not yet. Apple Ads and Google moves are applied after you approve them. Meta and TikTok moves come as one-click instructions you apply yourself, while we wait for API access from both.
Apple Ads attribution is direct, while Meta, Google and TikTok on iOS are partial and tend to over-claim. So every number is checked against what lands in RevenueCat, each move stays small, and a holdout slice of spend tests whether a move paid off.
No. Spendlane can read from the MMP you already use. It adds the part an MMP leaves to you: deciding where tomorrow’s money goes, and moving it.
No. Every move waits for your approval and stays inside a daily limit you set.
No. It decides where your budget goes across the campaigns you already run.
We aim to show it on the day you connect your accounts: the cost per paying user for each network, a list of waste with dollar amounts, and a starting budget plan.
We’re setting the price with our early-access teams. Join the waitlist and you’ll see it before you commit to anything.